Admission: Non-Member= $75     SoCalBio Member= $40   Academic/Gov./Nonprofit= $40

Online media -- Twitter, Facebook, LinkedIn, and many others -- are becoming more and more prevalent every day. With new information being discussed in blogs, social communities, news feeds and even online video conversation. Keeping up with online conversations can be a daunting task. But, interesting conversations are happening all over the web, making the resources worth the effort. And, now, it is becoming clear within the life science community -- whether you sell stents, heart monitoring software, medical tubing, the famous blue pill or products only in development -- you will need to actively listen to what is being discussed online because your customers, decision makers, influencers and investors are participating online, and discussing your products and service on blogs, videos, podcasts, and news articles .... Join us to participate in a lively discussion regarding the potential role of social media in shaping biocommerce. 

Moderator

• Susan Tellem, Partner, Tellem Worldwide, Inc.

Keynote Presenter

• Sasha Strauss, Managing Director, Innovation Protocol

Discussion Panel Participants

• Mark Davidson, Consultant

• Meredith Dow, Senior Partner, Life Sciences Practice, Proven Inc.

• William Gunn, Senior Assay Development, Genalyte

• Robert Hess, Sr Fellow, Center for the Digital Future

• Dr. Jonathan Usuka, Biotech Executive, Celgene