Vol. II, No. 2  --  Spring 2007

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SoCalBio Profile: Prism VentureWorks  
Well-Regarded VC Fund Bets on Greater Los Angeles

By Ahmed Enany, Editor-in-Chief & Erik Deutsch, Managing Editor

Observers of the Los Angeles life-science industry scene have long noticed an imbalance: lots of innovative ideas, but not enough smart money to shepherd those ideas to commercial success.

This situation seems counterintuitive, given the high regard for the L.A. region’s scientific infrastructure and its abundant supply of innovative ideas. After all, the first biotech drug, genetically-engineered insulin, was the result of work done by Dr. Arthur Riggs and his colleagues at the City of Hope. Also, one of the most important scientific instruments used in genetic research, the DNA sequencer, was conceived at Caltech.

Yet lax technology transfer efforts, among other factors, have long-frustrated investors who have found little incentive to dig deep roots locally. As a result, finding local venture funding for early-stage deals, particularly by deep-pocketed investors capable of putting together syndicates, has been an ongoing problem.

Fortunately, this situation is changing, albeit more slowly than local entrepreneurs have hoped. More and more experienced VCs are seeing the potential and beginning to realize that Los Angeles is an underserved market.

Prism VentureWorks -- a sponsor of the SoCalBio Investor Conference -- is one such fund that not only recognizes the opportunity, but is also acting on it. The Massachusetts-based fund recently launched a Santa Monica office that will serve as its west-coast base of operations. Prism’s arrival may signal just the beginning of a trend leading to the formation of a local life-science venture capital cluster.

Anthony Natale, M.D., the Florida-native venture partner at Prism’s Santa Monica office, recently spoke with SoCalBio Synergies about his fund’s investment strategy, and what it’s like to be a life-science VC in Los Angeles .

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Tell us about your transition from doctor to venture capitalist?

It’s been an interesting, very organic transition. I didn’t plan early on in my career to leave the day-to-day practice of medicine.  The process was gradual, as I started consulting for VC firms. I found looking at the business side of medicine very enjoyable, and decided to pursue an MBA while I was still working at a hospital and treating patients. As an ENT doctor, my perspective was very specialized. Now I have an opportunity to see all sorts of breakthrough technology.

How long have you been in the VC business?

I recently marked my fifth year working full-time as a VC. Before joining Prism at the end of 2006, I worked at MDS Capital, where I directed investments in the medtech sector, with a special focus on device and diagnostic companies.

Do you miss practicing medicine?

There are moments when I miss working as a physician, especially when I’m observing a procedure or performing due diligence on a company: but I truly love what I do now. While I’m no longer on the clinical side, I am in many ways more involved than ever in medicine.

Why did Prism decide to establish an office in Los Angeles ?

Setting up shop in Southern California is a way for Prism to distinguish itself and build recognition quickly. We see Los Angeles and most of Southern California as underserved in terms of VC firms in general, and the situation is perhaps most profound in the life-science sector. The region is growing in terms of technology that is potentially very lucrative. Many investors are surprised to learn that there are only two or three other local VC firms focused on life-science investing, compared to 80 or 100 in the Bay Area. In addition, Los Angeles is a natural fit for our digital media practice.

What is your specific focus within the life-science space?

We’re looking mainly at medical devices. The fund’s device bias is a great fit for Los Angeles and Orange Counties , which are home to many promising firms. Areas of particular interest include minimally invasive surgery, aesthetics and other types of lifestyle/self-pay medicine. The fund also invests in interventional medicine. That said, we’re open across the various medical specialty areas, and view opportunities company-by-company.  

Does that openness extend to biotech deals?

The simple answer is yes, but compared to devices, biotechnology is more risky and more “binary” in that a project is either successful or unsuccessful. Medtech, in contrast, offers a greater range of results. Biotech also tends to require more capital – but of course the payoff can be huge. We view medtech and biotech as complementary, and we like the fund to have both.

Any preference regarding a firm’s stage of development?

Although we tend to focus more on early stage investment, we don’t really have a strong preference. We’re open to funding at every stage of development, from seed to mezzanine investment.

Give us an example of a recent deal and why you liked it.

One recent successful case study involves Serica Technologies, which is an orthopedic materials firm out of the Greater Boston area. Serica develops a silk-based biomaterial platform for connective tissue repair. Prism VentureWorks co-led the company’s C round with existing investor Morningside Technology Ventures. Ivy Capital Partners also joined as a new investor. Serica’s biomaterials serve as “scaffolds” to provide support and relief to damaged tissues, which in-turn promotes restored function. The product is designed to aid natural healing by 

slowly reabsorbing into the body and avoiding further damage that can result from overuse of the injured area. The product has the capacity to be commercialized as an off-the-shelf replacement for connective tissue repair. This would truly revolutionize current standards.

What’s your advice for aspiring entrepreneurs to become fundable?

First, do your homework and know what’s involved in starting a company before you launch. It sounds simple, but you have only one chance to make a good first impression and gain early momentum. Start-ups don’t need to spend a lot of money to do their homework and get good advice. They can turn to universities and tech transfer offices, 

Dr. Natale believes the new Los Angeles office will help Prism distinguish itself quickly.

Prism VentureWorks 
@ a Glance

Founded:
1996
Location: Westwood, MA & Santa Monica, CA
Size of Current Fund: $250 million
Industry Focus:
  • Life-Science
  • Digital Living
  • Information Technology

Stages: Seed to mezzanine  
Investment Professionals:
14  
Life-Science Portfolio Examples:

  • Aptus Endosystems
  • BioRexis
  • Entrigue Surgical
  • Insulet Corporation

Web: www.prismventures.com

as well as organizations like the Southern California Biomedical Council. Anyone who says they don’t have the resources to get information is really saying that they’re not motivated, especially in a place like Los Angeles, where we have so many great universities, conferences and networking events. Even the Internet has a wealth of information regarding what VCs are looking for. So as I mentioned, if I have one piece of advice, it’s to do your homework and educate yourself. Life-science entrepreneurs should recognize that a scientist would never think of performing an experiment without first doing the necessary research, and starting a business should be viewed the same way.

Any other dos and don’ts?

It’s important to not focus solely on the science. Aspiring entrepreneurs need to think about commercial applications and business opportunities. Also, they have to carefully study the successes and failures of other start-up firms. VCs like Prism don’t fund science projects. We’re not the NIH. We’re here to generate returns for our investors, so we need products, not just “cool” science. Last but not least, don’t assume anyone with an MBA can run your company. This sort of mentality can turn off a VC faster than anything.

Do you think the early-stage funding environment is getting better with the entry of new money from sources such as hedge funds into private equity investing?

To some degree, the answer is yes, but non-venture sources such as hedge funds can’t really fund early-stage life science deals, which are still dominated by a few leading venture funds. Early-stage investing is a fairly stable space.

Where do you see the impact of such money?

There’s now a universe of life-science companies that are relatively mature but not ready in the current environment to go public. This has created a new, expanded market for private equity led by several types of investors including hedge and crossover funds. These new investors are focusing on late-stage deals in private companies that are essentially at the same stage as the public companies they were investing in just a few years ago. It is at late-stage development where we see a lot of money chasing a few good companies.

What’s the trend with respect to exit strategies?

Exit strategies have changed because the IPO market isn’t what it used to be. But it’s important for entrepreneurs to keep in mind that changes in the relative importance of exit strategies should not affect how they build their business. If they build the business well, they will find a good exit. These days, the balance is in favor of M&As versus IPOs. We no longer count on the public markets.

Can you provide an example of a recent portfolio exit via acquisition?

One of our recent portfolio exists was BioRexis Pharmaceuticals of King of Prussia (PA), which was bought by Pfizer this past February. BioRexis is developing long-acting GLP-1 receptor agonists for treating type 2 diabetics. The company has proprietary protein engineering technologies based on human transferrin.

How does the change in the relative importance of exit strategies affect Prism’s investing?

If we invest, our goal is to build the company for sustainability regardless of what the exit picture will look like a few years down the road. In general, we no longer look for premature exits, notwithstanding the willingness of big pharma and device companies to buy earlier stage deals, as in the case of BioRexis. Companies generally need to get further down the pathway by building a sustainable business. Looking ahead, I don’t think things will change dramatically over the next few years. Companies will still need to be more disciplined; and investors will need to see more data and potential sales traction than in the past. v

SoCalBio Synergies is a publication of the Southern California Biomedical Council (SoCalBio)

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